The Audience Conversion Blueprint: The 5 Biggest Mistakes Coaches With 5K+ Followers Make Converting Their Audience to Email—That Lead To Wasted Reach, Ghost-Town Inboxes, and Zero High-Ticket Sales (And How To Solve Them)
Get my free 5-day email course showing the exact writing systems I built—and why I'm now ghostwriting email courses for coaches & creators.
What You’ll Learn Inside:
Day 1: Why my 5,580-view post got zero business results (and what I changed)
Day 2: Why I pitched 3 people and got 3 rejections (and my pivot to ghostwriting)
Day 3: How I moved 100 people to my email list in 2 months (20-50% open rates)
Day 4: The email sequence structure that builds authority and converts
Day 5: My ghostwriting offer and how you can hire me (or build your own)
Meet Your Guide
Hey, I’m David
Former physio. Northern lad. Dad. Partial to weight training, a run, and good coffee.You might know me from X, or from being that healthcare guy who will not shut up about freedom and leverage.
I grew up in a uniform household. Mum was a nurse. Dad was a policeman.So I followed the safe map. Went to university and became a physio. I climbed the ladder until the ceiling felt fixed.I tried to break the pattern with side projects.First, a protein brand—poured £30k into products that looked beautiful but never found their way into people's hands.Then affiliate marketing—made money, lost pride. Then a Shopify store—tight margins, felt more like gambling than building.I learned: luck is not a business model.Then I read Naval's line: Escape competition through authenticity.
If I built with my own experiences and told the truth in public, I'd be hard to copy.So I started writing online. Short posts in the morning. Threads at lunch. Honest reflections at night.
In 4 months (April to August 2024), I hit 1M views. I invested $5,000 in mentorship with Tim Denning to speed up the climb.I built systems: 4 tweets per day, 1 email per day, 1-2 threads per week—all while working full-time in medicolegal.Now I'm productising what I learned.My offer: I ghostwrite 5-day educational email courses for coaches and creators who want to turn their audiences into paying clients.This 5-day course you're reading? It's the template. The proof. The portfolio.I'm taking my first 3 clients this month. After that, I'll expand into monthly newsletters, tweet packages, and full content ghostwriting.You're watching me build the business in real-time.No bravado. No guru gloss. Just systems, proof, and honest documentation.
Nofluff.
No gurugloss.
Just momentum you cannotunsee.
No spam, ever. Unsubscribe anytime, keep the wins.
Hey, I’m David, ex-NHS physio turned leverage addict.
I followed the safest map: degree, hospital post, predictable ceiling.
Side hustles came and went. Beautiful protein tubs, break-even gadgets, affiliate offers with zero pride. Each flop cost cash but paid in copy, funnels and audience psychology.
We’re passionate about sharing ideas, stories, and insights that inspire and connect people. This page is a work in progress, but soon it will reflect more about who we are, what we do, and why we care about building this community.
We believe in the power of ideas and stories to inspire, educate, and bring people together. This space was created as a place to share thoughts, resources, and insights that spark curiosity and encourage meaningful conversations.
To speed the journey I invested five thousand pounds in mentorship with one of the top creators in the game. The goal: replace my salary with a one-person, one-hundred-thousand-pound online business while still working my day job, and share every step in real time.
I am building with you, not at you, so you can swap burnout for autonomy, whether you are a clinician, coder or consultant who simply knows there is more than meetings that should have been emails.
Inside Every Freedom Note
Nofluff.
No gurugloss.
Just momentum you cannotunsee.
Ready for your first
Freedom Note?
No spam, ever. Unsubscribe anytime, keep the wins.
